{"id":13183,"date":"2018-11-03T09:00:08","date_gmt":"2018-11-03T08:00:08","guid":{"rendered":"https:\/\/actualites.rue-montgallet.com\/?p=13183"},"modified":"2018-11-02T11:47:06","modified_gmt":"2018-11-02T10:47:06","slug":"snapchat-se-fait-detroner-par-instagram","status":"publish","type":"post","link":"https:\/\/www.rue-montgallet.com\/actualites\/snapchat-se-fait-detroner-par-instagram\/","title":{"rendered":"Snapchat se fait d\u00e9tr\u00f4ner par Instagram"},"content":{"rendered":"<p><strong>L\u2019\u00e9tude de la banque d\u2019investissement Piper Jaffray a r\u00e9v\u00e9l\u00e9 qu\u2019Instagram a r\u00e9ussi \u00e0 d\u00e9passer Snapchat aupr\u00e8s des jeunes Am\u00e9ricains. Le sondage a \u00e9t\u00e9 effectu\u00e9 sur \u00a08600 adolescents entre 14 \u00e0 18 ans aux \u00c9tats-Unis. <\/strong><\/p>\n<h2><em><strong>Le r\u00e9sultat du sondage de Piper Jaffray<\/strong><\/em><\/h2>\n<p><strong>85% des adolescents enqu\u00eat\u00e9s<\/strong> affirment ouvrir Instagram une fois par mois contre <strong>84% pour Snapchat<\/strong>. C\u2019est la premi\u00e8re fois que l\u2019application acquise en 2013 par Mark Zuckerberg arrive \u00e0 d\u00e9tr\u00f4ner l\u2019application au fant\u00f4me. Snapchat reste tout de m\u00eame la plateforme sociale pr\u00e9f\u00e9r\u00e9e des jeunes Am\u00e9ricains. Le r\u00e9seau social d\u2019Evan Spiegel culmine \u00e0 46% contre 32% pour Instagram, 6% pour Twitter et 5% pour Facebook.<\/p>\n<h2><em><strong>Une perte de 2 millions d\u2019abonn\u00e9s<\/strong><\/em><\/h2>\n<p>Snapchat s\u2019attire les foudres des internautes depuis la<strong> refonte loup\u00e9e de son interface<\/strong>. Rappelons qu\u2019une p\u00e9tition a m\u00eame \u00e9t\u00e9 lanc\u00e9e \u00e0 l\u2019encontre de l\u2019application au petit fant\u00f4me. La tentative d\u2019imposer ses id\u00e9es se solde par un \u00e9chec et le r\u00e9seau social est revenu \u00e0 son interface habituelle. Le d\u00e9clin continue malgr\u00e9 cet effort de satisfaire ses utilisateurs. <strong>Snapchat perd 2 millions d\u2019abonn\u00e9s<\/strong> pendant le 3<sup>e<\/sup> trimestre 2018. Evan Spiegel affirme qu\u2019il traverse une mauvaise passe mais qu\u2019en 2019 le r\u00e9seau social va remonter la pente. Il rajoute que des milliards de personnes qui n\u2019utilisent pas Snapchat constituent des futurs clients potentiels.<\/p>\n<h2><em><strong>Stories\u00a0: une fonctionnalit\u00e9 qui appartient \u00e0 Snapchat <\/strong><\/em><\/h2>\n<p>Instagram conna\u00eet un grand succ\u00e8s aupr\u00e8s du public en copiant des fonctionnalit\u00e9s sur Snapchat. Mark Zuckerberg, \u00e0 d\u00e9faut d\u2019avoir \u00e9chou\u00e9 \u00e0 acqu\u00e9rir le r\u00e9seau social, a tout simplement imit\u00e9 les options favorites des jeunes sur Snapchat. Le plus en vogue reste <strong>stories qui sont des s\u00e9quences photos ou vid\u00e9os publi\u00e9es et qui disparaissent en bout de 24h<\/strong>. Une fonctionnalit\u00e9 qui enregistre <strong>400 millions d\u2019utilisateurs sur Instagram<\/strong> soit le double que sur Snapchat.<\/p>\n<h2><em><strong>Mark Zuckerberg a bien fait d\u2019acqu\u00e9rir Instagram<\/strong><\/em><\/h2>\n<p><a href=\"https:\/\/www.rue-montgallet.com\/actualites\/facebook-donne-plus-de-details-par-rapport-au-piratage\/\">Facebook<\/a> est en phase de d\u00e9clin et il est consid\u00e9r\u00e9 comme un r\u00e9seau social pour vieux donc obsol\u00e8te. Le r\u00e9seau social perd du terrain \u00e0 force qu\u2019Instagram en gagne. Seuls 30% des adolescents sond\u00e9s l\u2019ouvrent chaque mois et 5% le consid\u00e8rent comme son application sociale favorite. Facebook subit aussi des m\u00e9saventures de toute part <a href=\"https:\/\/www.rue-montgallet.com\/actualites\/facebook-un-piratage-massif-qui-touche-plus-de-50-millions-de-comptes\/\">comme son piratage<\/a> ou encore le scandale de Cambridge Analytica. L\u2019image d\u2019Instagram reste mieux pr\u00e9serv\u00e9e par rapport aux donn\u00e9es personnelles des utilisateurs. <strong>Mark Zuckeberg r\u00e9ussit un exploit impressionnant en achetant Instagram \u00e0 1 milliard de dollars en 2013<\/strong>. Le r\u00e9seau social compte actuellement plus d\u2019un milliard d\u2019utilisateurs et il est estim\u00e9 aux alentours de <strong>100 milliards de dollars soit 85 milliards d\u2019euros<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9tude de la banque d\u2019investissement Piper Jaffray a r\u00e9v\u00e9l\u00e9 qu\u2019Instagram a r\u00e9ussi \u00e0 d\u00e9passer Snapchat [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":13184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-13183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat se fait d\u00e9tr\u00f4ner par Instagram pour ce 3e trimestre 2018<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9tude de la banque d\u2019investissement Piper Jaffray a r\u00e9v\u00e9l\u00e9 qu\u2019Instagram a r\u00e9ussi \u00e0 d\u00e9passer Snapchat aupr\u00e8s des jeunes Am\u00e9ricains. 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