{"id":13234,"date":"2018-11-21T09:35:42","date_gmt":"2018-11-21T08:35:42","guid":{"rendered":"https:\/\/actualites.rue-montgallet.com\/?p=13234"},"modified":"2019-11-08T13:15:36","modified_gmt":"2019-11-08T12:15:36","slug":"apple-la-firme-stoppe-la-production-de-ses-iphone-2018","status":"publish","type":"post","link":"https:\/\/www.rue-montgallet.com\/actualites\/apple-la-firme-stoppe-la-production-de-ses-iphone-2018\/","title":{"rendered":"Apple: la firme stoppe la production de ses iPhone 2018"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Apple a pris la d\u00e9cision de cesser la production de ses nouveaux iPhone suite \u00e0 une faible demande aupr\u00e8s des consommateurs potentiels. Si l\u2019iPhone Xr est sur le march\u00e9 depuis quelques semaines, son chiffre d\u2019affaires reste particuli\u00e8rement faible. <\/strong><\/p>\n<h2 style=\"text-align: justify;\"><em><strong>Un volume de production revu \u00e0 la baisse<\/strong><\/em><\/h2>\n<p style=\"text-align: justify;\">La firme de Cupertino esp\u00e9rait r\u00e9aliser un chiffre de ventes sans pr\u00e9c\u00e9dent avec ses iPhone 2018. Cette pr\u00e9vision d\u2019Apple ne prenait probablement pas en compte la probabilit\u00e9 de r\u00e9ticence des consommateurs face \u00e0 ces nouveaux produits. C\u2019est le journal de Wall Street qui publie l\u2019information et il explique par la suite que <a href=\"https:\/\/www.rue-montgallet.com\/actualites\/iphone-xr-un-bon-compromis-pour-un-appareil-pomme\/\">c\u2019est surtout l\u2019iPhone Xr<\/a> qui enregistre le bilan le plus catastrophique. Apple a totalement revu \u00e0 la baisse ses commandes de <a href=\"https:\/\/www.rue-montgallet.com\/actualites\/iphone-xs-iphone-xs-max-et-iphone-xr-les-nouveaux-fleurons-dapple\/\">production d\u2019iPhone Xs, d\u2019iPhone Xs Max et d\u2019iPhone Xr<\/a>. La firme a r\u00e9duit d\u2019un tiers le volume de production de ce dernier qui est pr\u00e9vu pour f\u00e9vrier 2019. Si la marque \u00e0 la pomme pr\u00e9voyait une vente constante apr\u00e8s la phase de lancement de l\u2019iPhone Xr, la r\u00e9alit\u00e9 en est tout autre. Toutefois, la politique d\u2019Apple ne se focalise pas sur les nombres d\u2019appareils vendus. Il mise sur le b\u00e9n\u00e9fice g\u00e9n\u00e9r\u00e9 entre la diff\u00e9rence du prix de vente et du co\u00fbt de production de chaque type d\u2019appareils.<\/p>\n<h2 style=\"text-align: justify;\"><em><strong>Apple Watch domine aux \u00c9tats-Unis<\/strong><\/em><\/h2>\n<p style=\"text-align: justify;\">Le produit pomm\u00e9 a \u00e9t\u00e9 lanc\u00e9 aux c\u00f4t\u00e9s des iPhone Xr ainsi que sa version max et il enregistre un bilan impressionnant en termes de vente aux \u00c9tats-Unis. Il faut dire qu\u2019Apple est tout en haut du podium face \u00e0 ses concurrents au pays de l\u2019Oncle Sam. L\u2019\u00e9cosyst\u00e8me d\u2019Apple est une r\u00e9f\u00e9rence pour son design et sa qualit\u00e9, il est donc normal que 41% des am\u00e9ricains <a href=\"https:\/\/www.rue-montgallet.com\/actualites\/apple-watch-series-4-la-montre-connectee-qui-assure-votre-sante\/\">se tournent vers l\u2019Apple Watch<\/a>. Si ce dernier domine dans le secteur de montres connect\u00e9es, ses rivaux ne comptent pas pour autant s\u2019avouer vaincus. FitBit est class\u00e9 deuxi\u00e8me avec 35% tandis que le rival \u00e9ternel d\u2019Apple, Samsung (21%), ferme la marche du podium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple a pris la d\u00e9cision de cesser la production de ses nouveaux iPhone suite \u00e0 [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[39,102,65],"tags":[43],"class_list":["post-13234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu","category-iphone","category-smartphone","tag-apple"],"yasr_visitor_votes":{"stars_attributes":{"read_only":false,"span_bottom":false},"number_of_votes":0,"sum_votes":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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